Om Massage Rhodes

Bradford Willoughby — known to clients as Brad — developed the Bradford Technique™ through more than 20 years of hands-on massage and bodywork, drawing on deep tissue work, acupressure, trigger point techniques, Raynor Massage, movement and breath awareness.

Across thousands of sessions, I noticed that the same technique could feel very different depending on the state of the person receiving it. This became the foundation of my approach: settle the body first, then introduce targeted work.

I begin with attentive touch, rhythm and pacing, allowing time for relaxation before adapting pressure and technique to the individual’s responses. Rather than following a fixed massage routine, the Bradford Technique™ brings Eastern and Western bodywork principles together around the person, not a predetermined sequence.

Developed at OM Massage Rhodes in Rhodes Old Town, Greece, it continues to evolve through my work with clients from around the world.

My intention is to offer more than temporary relaxation: an experience of physical ease, clarity and renewed presence.

Massage can be a spa treatment, or an experience. What stress conceals, healing reveals.